The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy
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DOI: 10.1007/s10551-019-04278-6
Abstract: The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a random… read more here.
Keywords: consumer; trade engagement; consumer fair; fair trade ... See more keywords