A new model to predict consumers' willingness to buy fair-trade products.
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DOI: 10.1016/j.foodres.2019.04.008
Abstract: The study aims to enrich the knowledge on the consumer's decision-making process towards fair-trade products. Starting from Theory of Planned Behaviour and Norm Activation Theory basic assumptions, the systemic effect of awareness of consequences, emotional… read more here.
Keywords: trade products; new model; fair trade; personal norms ... See more keywords