Trade Shows and SME Internationalisation: Networking for Performance
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DOI: 10.1007/s11575-020-00421-y
Abstract: Trade shows are a key vehicle where SMEs often develop networks, through which valuable resources for internationalisation can be acquired. However, there tends to be a scarcity of research on the performance outcomes of network… read more here.
Keywords: shows sme; performance; sme internationalisation; trade shows ... See more keywords
Selling tech to teachers: education trade shows as policy events
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DOI: 10.1080/02680939.2017.1380232
Abstract: Abstract Digital technology is an expanding area of education policy. There is growing interest, therefore, in how networks of corporate and state policy actors implicit in the formation of (inter)national education technology agendas intersect with… read more here.
Keywords: trade shows; selling tech; policy; education trade ... See more keywords
High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows
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DOI: 10.1080/08841241.2018.1476430
Abstract: ABSTRACT Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and… read more here.
Keywords: education; recruitment trade; trade shows; student recruitment ... See more keywords