Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry
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DOI: 10.1016/j.respol.2020.103929
Abstract: Abstract This work identifies and studies the determinants of trademark value. In particular, it focuses on trademark characteristics that are related to the underlying brand and on legally stipulated characteristics. To reveal the value implications… read more here.
Keywords: pharmaceutical industry; value; trademark protection; trademark value ... See more keywords
A Novel Shape Representation Method for Complex Trademark Image
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DOI: 10.1109/access.2019.2912230
Abstract: Trademark orthogonal representation is an important research field in artificial intelligence technology and has extensive applications in trademark retrieval and recognition. However, the Gibbs phenomenon arises when complex trademark shapes are represented by using traditional… read more here.
Keywords: trademark; representation; tex math; system ... See more keywords
Building Brand Assets: The Role of Trademark Rights
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DOI: 10.1177/00222437221097108
Abstract: Trademarks play an important role in protecting intangible brand assets. However, the impact of trademark rights on brand assets has received little attention in the literature. The authors examine the impact of trademark rights on… read more here.
Keywords: brand assets; trademark; role; building brand ... See more keywords
Impact of Trademark Rights on a Company’s Financial Performance: Focusing on Pharmaceutical Industry in South Korea
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DOI: 10.37506/mlu.v20i1.694
Abstract: Background/Objectives: In recent years, there has been a growing awareness that intangible assets, especially intellectual property, can affect a company’s value and competitiveness. To this end, companies are striving to secure intellectual property around patents,… read more here.
Keywords: trademark; trademark rights; intellectual property; company ... See more keywords