Trademark value indicators: Evidence from the trademark protection lifecycle in the U.S. pharmaceutical industry
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DOI: 10.1016/j.respol.2020.103929
Abstract: Abstract This work identifies and studies the determinants of trademark value. In particular, it focuses on trademark characteristics that are related to the underlying brand and on legally stipulated characteristics. To reveal the value implications… read more here.
Keywords: pharmaceutical industry; value; trademark protection; trademark value ... See more keywords