The evaluation of traditional communication channels and its impact on purchase decision
Sign Up to like & getrecommendations! Published in 2020 at "Management Science Letters"
DOI: 10.5267/j.msl.2019.12.014
Abstract: Article history: Received: November 4, 2019 Received in revised format: November 29 2019 Accepted: December 12, 2019 Available online: December 14, 2019 This research aims at evaluating the traditional communication channels, and the possible impact… read more here.
Keywords: decision; traditional communication; communication channels; purchase decision ... See more keywords