Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
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DOI: 10.1016/j.ijhm.2021.102879
Abstract: Abstract Customer word of mouth (WOM) is the focus of restaurant research. However, until now, few empirical studies with integrated perspectives have explored whether traditional and emerging restaurants have different paths. To fill this research… read more here.
Keywords: traditional emerging; restaurant; customer; brand ... See more keywords
Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns
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DOI: 10.1080/10496491.2019.1699626
Abstract: Abstract This research presents a brief overview of Integrated Marketing Communications (IMC) research, including advertising effectiveness, and a discussion of the advertising competition landscape with a focus on the Effie Awards due to its incorporation… read more here.
Keywords: touchpoints used; integrated marketing; emerging integrated; traditional emerging ... See more keywords
Rural Versus Urban Use of Traditional and Emerging Tobacco Products in the United States, 2013-2014
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DOI: 10.2105/ajph.2017.303967
Abstract: Objectives To examine urban-rural differences in US prevalences of traditional and emerging tobacco product use as well as dual or polytobacco use of these products. Methods Our data were derived from wave 1 (2013-2014) of… read more here.
Keywords: tobacco; emerging tobacco; use; traditional emerging ... See more keywords