From traditional wristwatch to smartwatch: Understanding the relationship between innovation attributes, switching costs and consumers' switching intention
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DOI: 10.1016/j.techsoc.2020.101439
Abstract: Abstract Smartwatches are one of the most disruptive innovations of the past decade. However, these hi-tech gadgets fail to attract interest in the same way as smartphones, or tablet PCs. Despite optimistic market growth forecasts,… read more here.
Keywords: switching intention; switching costs; traditional wristwatch; wristwatch users ... See more keywords