The effect of traditionally marginalized groups in advertising on consumer response
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DOI: 10.1007/s11002-018-9468-3
Abstract: Increasingly, national brands have cast people from marginalized groups in advertising. It is important to understand the elements that influence consumers’ responses to advertisements featuring groups who have been traditionally excluded from advertising campaigns. Although… read more here.
Keywords: traditionally marginalized; effect traditionally; response; marginalized groups ... See more keywords