The Influences of Political Values Manifested in Advertisements on Political Participation: Moderating Roles of Self-transcendence and Conservation
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DOI: 10.1177/0973258620952919
Abstract: This study seeks to explain how political participation is influenced by cultural values manifested in political advertising. In this regard, this study proposes a model that encompasses the concepts of Schwartz’ basic human values in… read more here.
Keywords: political values; self transcendence; transcendence conservation; values manifested ... See more keywords