Convert one outfit to more looks: factors influencing young female college consumers’ intention to purchase transformable apparel
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DOI: 10.1186/s40691-019-0182-4
Abstract: Transformable apparel offers two or more functional and/or alternative aesthetic styles through various manipulative methods, which is considered a sustainable alternative in the fashion industry to reduce excess clothing consumption. The study intends to identify… read more here.
Keywords: purchase transformable; transformable apparel; female college; intention purchase ... See more keywords