Survey-based measurement of transit customer loyalty: Evaluation of measures and systematic biases
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DOI: 10.1016/j.tbs.2019.01.003
Abstract: Abstract Transit customer attrition is an important issue for transit agencies and a key component of transit customer loyalty. In order to investigate what drives changes in transit use, they must be measured, and a… read more here.
Keywords: loyalty; transit use; customer loyalty; transit customer ... See more keywords