Examining institutional effects on B2B relationships through the lens of transitioning economies
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DOI: 10.1016/j.indmarman.2020.09.012
Abstract: Abstract Our study addresses the limited attention paid to the role of indigenous institutional environments in framing the legitimate forms of governance used to shape buyer-supplier exchanges. Drawing on institutional theory and marketing channel literature,… read more here.
Keywords: examining institutional; transitioning economies; relatively greater; emphasis ... See more keywords