The impact of transparent packaging: how transparent packaging for organic foods affects tourists' green purchasing behavior
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DOI: 10.3389/fnut.2024.1328596
Abstract: Previous studies have shown that transparent packaging can influence consumer behavior, but the impact on tourists' environmentally friendly purchase intentions is not well-understood. This study conducted four experiments with 1,513 participants to explore the role… read more here.
Keywords: tourists green; green purchasing; transparent packaging; purchasing behavior ... See more keywords