Why do people purchase from online travel agencies (OTAs)? A consumption values perspective
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DOI: 10.1016/j.ijhm.2020.102534
Abstract: Abstract Online travel agencies (OTAs) are struggling to remain financially sustainable due to intense competition. To overcome this challenge, OTAs need to better engage their customers by offering them superior value propositions. This calls for… read more here.
Keywords: agencies otas; online travel; consumption values; travel agencies ... See more keywords
Enhancing customer experience through technological innovation in traditional travel agencies: evidences from Italy
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DOI: 10.1080/13683500.2020.1734548
Abstract: ABSTRACT The study focuses on the adoption of Information and Communication Technologies (ICT) by traditional Travel Agencies (TAs) in the relationship with customers during the in-store purchase process. A survey has been developed on a… read more here.
Keywords: customer; travel agencies; enhancing customer; traditional travel ... See more keywords
How Can Travel Agencies Create Sustainable Competitive Advantages? Perspective on Employee Role Stress and Initiative Behavior
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DOI: 10.3390/su12114557
Abstract: In this study, we aimed to explore the importance of the roles of stress and organizational citizenship behavior toward market orientation in travel agencies from the perspective of organizational culture, and to provide practical suggestions… read more here.
Keywords: role stress; organizational citizenship; citizenship behavior; travel agencies ... See more keywords