Examining the antecedents and consequences of mobile travel app engagement
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DOI: 10.1371/journal.pone.0248460
Abstract: How and why customers engage with mobile travel apps is vital to mobile marketing of travel-related companies. This paper discusses the antecedents and consequences of mobile travel app engagement. Specifically, this study aims to understand… read more here.
Keywords: mobile travel; app engagement; travel app; travel ... See more keywords