The creative experience and its impact on brand image and travel benefits: The moderating role of culture learning
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DOI: 10.1016/j.tmp.2018.08.009
Abstract: Abstract This study extends and examines a theoretical model of moderated mediation in which culture learning serves as an intervening mechanism that clarifies the moderate relationships among brand image and the dimensions of travel benefits… read more here.
Keywords: brand image; travel benefits; culture learning;