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Published in 2017 at "Journal of Islamic Marketing"
DOI: 10.1108/jima-05-2015-0030
Abstract: Purpose The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the…
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Keywords:
islamic compliance;
muslim tourists;
islamic tourism;
motivational factors ... See more keywords