Trevino and Doh’s discourse-based view: Do we need a new theory of internationalization?
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DOI: 10.1057/s41267-021-00431-4
Abstract: This counterpoint examines the relevance of Trevino and Doh’s proposed new discourse-based view of internationalization for the field of International Business (IB). Trevino and Doh introduce their framework to address gaps in Internationalization Process Theory… read more here.
Keywords: internationalization; trevino doh; based view; discourse based ... See more keywords