Articles with "trevino doh" as a keyword



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Trevino and Doh’s discourse-based view: Do we need a new theory of internationalization?

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Published in 2021 at "Journal of International Business Studies"

DOI: 10.1057/s41267-021-00431-4

Abstract: This counterpoint examines the relevance of Trevino and Doh’s proposed new discourse-based view of internationalization for the field of International Business (IB). Trevino and Doh introduce their framework to address gaps in Internationalization Process Theory… read more here.

Keywords: internationalization; trevino doh; based view; discourse based ... See more keywords