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Published in 2021 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2021.04.005
Abstract: Abstract The servitization domain consists of over three decades of multi-disciplinary research on service activities in industrial contexts. Servitization literature combines different research streams that share a set of critical concepts. Existing meta-analytical studies have…
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Keywords:
field servitization;
servitization;
tribes field;
research ... See more keywords