Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
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DOI: 10.1007/s11747-019-00669-3
Abstract: International new product launch speed is a crucial goal for firms, as it has major implications for their performance. The authors examine whether and how (1) the price and number of attributes of a new… read more here.
Keywords: trickle reverse; emerging countries; innovation; reverse innovation ... See more keywords