Differences between TripAdvisor and Booking.com in branding co-creation
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DOI: 10.1016/j.jbusres.2020.09.050
Abstract: Abstract The most popular travel platforms in the world are Booking.com and TripAdvisor. Both these platforms take advantage of users' reviews as a source of information to help other users in their traveling decision processes.… read more here.
Keywords: creation; image; booking com; tripadvisor booking ... See more keywords