Whom do we trust? Cultural differences in consumer responses to online recommendations
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DOI: 10.1108/ijchm-01-2017-0050
Abstract: Purpose Consumers increasingly depend on the Internet as the information source to make their hospitality decisions, which highlights the need for more research in online recommendation. Due to the globalization, culture and its effects on… read more here.
Keywords: responses online; online recommendations; consumer responses; culture ... See more keywords