Margaret McCartney: Trust has to be earned
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DOI: 10.1136/bmj.k1538
Abstract: The NHS is a brand beyond advertising. The British public are proud of it and trust it more than any other institution,1 and 90% support its founding values.2 Some of this is a genuine, deep… read more here.
Keywords: margaret mccartney; trust; mccartney trust; trust earned ... See more keywords