The role of live streaming in building consumer trust and engagement with social commerce sellers
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DOI: 10.1016/j.jbusres.2018.08.032
Abstract: Abstract Live streaming services (e.g., Facebook Live), whereby video is broadcast in real time, have been adopted by many small individual sellers as a direct selling tool. Drawing on literature in retailing, adoption behavior, and… read more here.
Keywords: commerce; trust; customer; live streaming ... See more keywords
Trust, engagement, information and social licence—insights from New Zealand
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DOI: 10.1088/1748-9326/aaf33c
Abstract: This research examines trust at the government, industry, community nexus, as mediated by media, and its effect on social licence (SLO). We attempted to understand levels and importance of trust in New Zealand's natural resource… read more here.
Keywords: trust engagement; trust; social licence; new zealand ... See more keywords