Investigating the nonlinear and conditional effects of trust—The new role of institutional contexts in online repurchase
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DOI: 10.1111/isj.12410
Abstract: Trust is paramount to developing and maintaining long‐term relationships in all stages of the customer lifecycle, including the repurchase stage. This research goes beyond the simple finding documented in the extant trust literature that the… read more here.
Keywords: role institutional; trust institutional; institutional contexts; contexts ... See more keywords