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Mapping Perceptual Differences to Understand COVID-19 Beliefs in Those with Vaccine Hesitancy

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Published in 2022 at "Journal of Health Communication"

DOI: 10.1080/10810730.2022.2042627

Abstract: Thirty percent of US adults are COVID-19 vaccine hesitant, but little is known about them beyond demographics. We used segmentation and perceptual mapping techniques to assess perceptual differences in unvaccinated, vaccine hesitant adults in Philadelphia,… read more here.

Keywords: low impact; impact; perceptual differences; mapping perceptual ... See more keywords