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Published in 2022 at "Journal of Health Communication"
DOI: 10.1080/10810730.2022.2042627
Abstract: Thirty percent of US adults are COVID-19 vaccine hesitant, but little is known about them beyond demographics. We used segmentation and perceptual mapping techniques to assess perceptual differences in unvaccinated, vaccine hesitant adults in Philadelphia,…
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Keywords:
low impact;
impact;
perceptual differences;
mapping perceptual ... See more keywords