Trust in nutrition, subjective norms and urban consumers’ purchase behavior of quinoa products: explanation based on preference heterogeneity
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DOI: 10.3389/fnut.2024.1511205
Abstract: Introduction With the increase of disposable income and the awakening of health consciousness of Chinese residents, higher requirements have been put forward for the nutritional value of food. To meet the market demand and promote… read more here.
Keywords: trust nutrition; purchase behavior; preference; quinoa products ... See more keywords