Trust for online social media direct-to-consumer prescription medication advertisements
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DOI: 10.1016/j.hlpt.2019.08.009
Abstract: Abstract Objectives We are not aware of research on the association of social factors with trust for online social media direct-to-consumer prescription medication advertisements (DTCA). We study the association of race/ethnicity and social factors with… read more here.
Keywords: social media; trust online; direct consumer; media direct ... See more keywords
Trust in online recommendations: an evolutionary psychology perspective
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DOI: 10.1080/02650487.2016.1239879
Abstract: Electronic word-of-mouth (eWOM) is playing an increasingly important role in influencing consumer behavior, and it represents another opportunity for marketers to build support for their brands. This study explores how the gender of the reader… read more here.
Keywords: trust online; evolutionary psychology; online recommendations; recommendations evolutionary ... See more keywords
A novel product recommendation model consolidating price, trust and online reviews
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DOI: 10.1108/k-03-2018-0143
Abstract: Purpose The purpose of this paper is to propose a model for product recommendation to improve the accuracy of recommendation based on the current search engines used in e-commerce platforms like Tmall.com. Design/methodology/approach First, the… read more here.
Keywords: product recommendation; trust online; model; product ... See more keywords
Perceived Risk, Trust, and Online Food Purchase Intention Among Malaysians
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DOI: 10.1177/22785337211043968
Abstract: The food distribution industry is proliferating significantly and contributing to the economies. The spread of technology enhances the consumption patterns as young and educated consumers are attracted to use the online food purchase systems. This… read more here.
Keywords: purchase; trust online; risk; online ... See more keywords