Exploring the moderators and causal process of trust transfer in online-to-offline commerce
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DOI: 10.1016/j.jbusres.2019.01.069
Abstract: Abstract This study attempted to explore the boundary conditions of trust transfer in the online-to-offline commerce context, which is overlooked in prior research. In Study 1, cross-sectional data were collected from 417 consumers to examine… read more here.
Keywords: trust transfer; trust; offline commerce; online offline ... See more keywords
Trust transfer and the intention to use app-enabled carpooling service
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DOI: 10.1108/apjml-02-2020-0085
Abstract: Purpose – In China, with the rapid dissemination of mobile communications technology along with congested traffic and increasingly expensive transportation costs, consumers are turning to smartphoneenabled, ride-sharing services. Sharing economy requires trust in strangers. Based… read more here.
Keywords: use; trust transfer; trust; sharing economy ... See more keywords