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Published in 2020 at "Technological Forecasting and Social Change"
DOI: 10.1016/j.techfore.2020.119968
Abstract: Abstract When using technological platforms embedded in the sharing economy individuals tend to trust the platform's human-like technological features more than its system-like features. In this paper, we investigate this idea by drawing on concepts…
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Keywords:
system like;
human like;
trusting beliefs;
like trusting ... See more keywords
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Published in 2019 at "Journal of Global Marketing"
DOI: 10.1080/08911762.2019.1579398
Abstract: Abstract The prevalence of bi-national products necessitates decomposing of COO into its dimensions—country-of-brand (COB) and country-of-manufacture (COM)—to enable a fuller understanding of how COO affects consumer perceptions and intentions. This study examines how consumers' trusting…
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Keywords:
trusting beliefs;
brand;
national products;
purchase intention ... See more keywords