Truth in advertising: Rationalizing ads and knowing consumers in the early twentieth-century United States
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DOI: 10.1007/s11186-017-9286-2
Abstract: This article examines the way advertising was rationalized in the early twentieth-century United States. Drawing on a targeted archival comparison with the United Kingdom, I show how the extensive mobilization undertaken to legitimate and rationalize… read more here.
Keywords: century united; advertising; united states; early twentieth ... See more keywords