Canadian COVID-19 Crisis Communication on Twitter: Mixed Methods Research Examining Tweets from Government, Politicians, and Public Health for Crisis Communication Guiding Principles and Tweet Engagement
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DOI: 10.3390/ijerph19116954
Abstract: To foster trust on social media during a crisis, messages should implement key guiding principles, including call to action, clarity, conversational tone, compassion and empathy, correction of misinformation, and transparency. This study describes how crisis… read more here.
Keywords: crisis communication; public health; tweet engagement; crisis ... See more keywords