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Published in 2022 at "International Journal of Environmental Research and Public Health"
DOI: 10.3390/ijerph19116954
Abstract: To foster trust on social media during a crisis, messages should implement key guiding principles, including call to action, clarity, conversational tone, compassion and empathy, correction of misinformation, and transparency. This study describes how crisis…
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Keywords:
crisis communication;
public health;
tweet engagement;
crisis ... See more keywords