Think Twice before Jumping on the Bandwagon: Clarifying Concepts in Research on the Bandwagon Effect
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DOI: 10.1177/1478929919870691
Abstract: The potential influence of perceived popularity of political parties or candidates on individual vote choice is most commonly studied in terms of a ‘bandwagon effect’. However, there is confusion over exactly what the bandwagon effect… read more here.
Keywords: research; think twice; bandwagon; twice jumping ... See more keywords