Does the type of attribute matter? Examining whether underlying factors explain product attribute preference
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DOI: 10.1057/s41262-017-0082-0
Abstract: Most research into product attribute preferences suggests that innovation through enhanced attributes is superior to innovation through unique attributes, yet the marketplace success of new products with unique attributes challenges these assessments. To determine whether… read more here.
Keywords: attribute; product; unique attributes; type attribute ... See more keywords