Determinants of the intention to purchase sustainable beer: Do gender and type of sustainable solution matter?
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DOI: 10.1002/bse.3841
Abstract: This paper aims to shed light on the determinants of sustainable products' purchase intention, with a focus on sustainable beer. Specifically, three determinants related to the theory of planned behavior (i.e., perceived consumer effectiveness, social… read more here.
Keywords: purchase; sustainable solution; sustainable beer; type sustainable ... See more keywords