What's in a Typeface? Evidence of the Existence of Print Personalities in Arabic
Sign Up to like & getrecommendations! Published in 2017 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2017.01229
Abstract: Previous research suggests that different typefaces can be perceived as having distinct personality characteristics (such as strength, elegance, friendliness, romance, and humor) and that these “print personalities” elicit information in the reader that is in… read more here.
Keywords: print; evidence existence; print personalities; personality characteristics ... See more keywords