Making the world a better place by making better products
Sign Up to like & getrecommendations! Published in 2019 at "European Journal of Marketing"
DOI: 10.1108/ejm-11-2017-0888
Abstract: PurposeThis paper aims to examine whether consumers respond differently to different types of eco-innovations and to explore how and under what conditions eco-friendly consumer innovativeness (ECI) impacts consumers’ perception and adoption intentions.Design/methodology/approachTwo online experiments with… read more here.
Keywords: types eco; eco friendly; eco innovations; product ... See more keywords