Articles with "types eco" as a keyword



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Making the world a better place by making better products

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Published in 2019 at "European Journal of Marketing"

DOI: 10.1108/ejm-11-2017-0888

Abstract: PurposeThis paper aims to examine whether consumers respond differently to different types of eco-innovations and to explore how and under what conditions eco-friendly consumer innovativeness (ECI) impacts consumers’ perception and adoption intentions.Design/methodology/approachTwo online experiments with… read more here.

Keywords: types eco; eco friendly; eco innovations; product ... See more keywords