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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.898946
Abstract: Electronic word-of-mouth (eWOM) influences consumers' purchase decisions, but few studies have investigated the antecedents that lead consumers to create different types of eWOM. From the perspective of social interactions, this research explored how two subtypes…
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Keywords:
dominance ewom;
ewom;
types ewom;
pride ... See more keywords