Moving the Needle in MMA: On the Marginal Revenue Product of UFC Fighters
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DOI: 10.1177/1527002519885432
Abstract: This article analyzes fighter marginal products (MP) and marginal revenue products (MRP) for the largest component of Ultimate Fighting Championship (UFC) revenues: content. Most bouts are fought in the presence of fixed content revenues, and… read more here.
Keywords: marginal revenue; moving needle; ppv main; ufc fighters ... See more keywords