Seeking the support of the silent majority: are lurking users valuable to UGC platforms?
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DOI: 10.1007/s11747-018-00624-8
Abstract: In user-generated content (UGC) platforms, content generators (i.e., posters) account for only a minority of users. The majority of users lurk, participating in information diffusion only and making no direct contributions to the platforms (i.e.,… read more here.
Keywords: ugc platforms; lurking users; support silent; seeking support ... See more keywords