Articles with "ugc platforms" as a keyword



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Seeking the support of the silent majority: are lurking users valuable to UGC platforms?

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Published in 2019 at "Journal of the Academy of Marketing Science"

DOI: 10.1007/s11747-018-00624-8

Abstract: In user-generated content (UGC) platforms, content generators (i.e., posters) account for only a minority of users. The majority of users lurk, participating in information diffusion only and making no direct contributions to the platforms (i.e.,… read more here.

Keywords: ugc platforms; lurking users; support silent; seeking support ... See more keywords