UGC Sharing Motives and Their Effects on UGC Sharing Intention from Quantitative and Qualitative Perspectives: Focusing on Content Creators in South Korea
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DOI: 10.3390/su13179644
Abstract: Recently, user-generated content (UGC) has been in the limelight. This study investigates why Internet users share their own UGC and reveals how the motives behind UGC sharing affect UGC sharing intentions both quantitatively and qualitatively.… read more here.
Keywords: ugc sharing; south korea; content; sharing motives ... See more keywords