The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia
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DOI: 10.1108/jima-09-2019-0198
Abstract: Purpose With growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been focusing on pilgrimage-driven travel services. In this context… read more here.
Keywords: marketing mix; umrah travel; customer; marketing ... See more keywords