Appropriate timing for SMEs to introduce an Internet-based online channel under uncertain operating costs: a real options analysis
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DOI: 10.1007/s10660-018-9311-1
Abstract: This study analyzes the strategic decisions of small- and medium-sized enterprises (SMEs) to determine their optimal timing for introducing an Internet-based online channel when faced with uncertain operating costs. Introductory threshold, option value of waiting,… read more here.
Keywords: internet based; operating costs; uncertain operating; channel ... See more keywords