When a gift exchange isn’t an exchange: Why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating
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DOI: 10.1016/j.jbusres.2021.03.013
Abstract: Abstract When a gift is given from a giver to a recipient, there is often an expectation that the recipient will reciprocate, for example, during the winter holidays. However, recipients do not always have gifts… read more here.
Keywords: exchange; underestimate uncomfortable; gift exchange; uncomfortable recipients ... See more keywords