Stimulating unconscious processes with metaphors and narrative
Sign Up to like & getrecommendations! Published in 2022 at "American Journal of Clinical Hypnosis"
DOI: 10.1080/00029157.2021.2019670
Abstract: ABSTRACT Metaphors, analogies, fairy tales, parables, myths, aphorisms, anecdotes, stories are effective communication tools used for educational, suggestive and persuasive purposes. They are part of pragmatic and strategic communication with the intent to convey values,… read more here.
Keywords: tools used; stimulating unconscious; processes metaphors; communication ... See more keywords
How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman
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DOI: 10.1093/jcr/ucx044
Abstract: Consumer research can benefit greatly from more insight into unconscious processes underlying behavior. Williams and Poehlman’s effort at more clearly conceptualizing consciousness and call for more research provides a welcome stimulus in this regard. At… read more here.
Keywords: consumer research; research; unconscious processes; williams poehlman ... See more keywords