The product is me: Hyper-personalized consumer goods as unconventional luxury
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DOI: 10.1016/j.jbusres.2019.05.017
Abstract: Abstract This study explores hyper-personalized wellness products (e.g., facial serum, custom-prepared meals, vitamins) as unconventional luxury products. Hyper-personalized consumer goods are those in which a consumer's genetic composition, or DNA, is used in the manufacturing… read more here.
Keywords: personalized consumer; consumer; consumer goods; hyper personalized ... See more keywords
Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China
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DOI: 10.1108/imr-04-2022-0099
Abstract: PurposeThis study conceptualizes a form of luxury consumption in which luxury brands collaborate with unconventional non-luxury partners. These unconventional luxury brand collaborations are growing in popularity among Chinese luxury consumers of the post-1990s generation. Luxury… read more here.
Keywords: luxury consumption; luxury; unconventional luxury; luxury brands ... See more keywords