Portrayal of Alcohol Brands Popular Among Underage Youth on YouTube: A Content Analysis.
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DOI: 10.15288/jsad.2017.78.654
Abstract: OBJECTIVE We characterized leading YouTube videos featuring alcohol brand references and examined video characteristics associated with each brand and video category. METHOD We systematically captured the 137 most relevant and popular videos on YouTube portraying… read more here.
Keywords: popular among; underage youth; brands popular; alcohol brands ... See more keywords