A survey of undergraduate marketing programs: An empirical analysis of knowledge areas and metaskills
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DOI: 10.1080/08832323.2018.1425282
Abstract: ABSTRACT Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In… read more here.
Keywords: knowledge; analysis; marketing programs; marketing ... See more keywords
The Undergraduate Marketing Research Course: Two Decades of Change
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DOI: 10.1177/0273475320960501
Abstract: This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is… read more here.
Keywords: research; marketing research; marketing; undergraduate marketing ... See more keywords