Articles with "understanding communication" as a keyword



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Understanding communication in disaster response: A marketing strategy formulation and implementation perspective

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Published in 2017 at "Journal of Public Affairs"

DOI: 10.1002/pa.1639

Abstract: Natural disasters are a rare, yet inevitable part of living on Earth. As a result, disaster planning and preparedness are crucial for the continued safety and well-being of a city or nation’s population. Planning and… read more here.

Keywords: marketing strategy; communication disaster; disaster response; understanding communication ... See more keywords